Pricing

What you pay to build it, edit it, and keep it running.

Three separate choices, each with its own price. Pick the website you need, add an editing tool if you want to make changes yourself, and decide how much help you want after your site is live. Choosing one never locks you into another, and none of them locks you into us.

Founding Partner Program
25 founding spots remaining
0 of 25 claimed
Our first 25 clients get these lower prices for as long as they stay with us.*
*Founding rates apply only to websites we build for you, not to fixes or updates on a pre-existing site.

Your website

A one-time price for building your website. Once it is paid for, it belongs to you.

Launch
Get online
$750
$500 one time
Founding rate
  • A one-page website
  • Works on phones and loads fast
  • Contact form and booking link
  • Ready in a few days

One round of changes. You provide the words and photos. Extra sections are priced separately.

Scale
Website plus planning
$2,100
$1,400 one time
Founding rate
  • Everything in Grow
  • A planning meeting with us every three months
  • Editable Content included
  • No Mainline credit at the bottom of your site

For businesses that count on their website to bring in steady work.

Custom websites start at $1,500, with a clear quote up front.
Founding Partner websites include a small Mainline credit at the bottom of the page. Remove it for a one-time $200, or free with Scale.
What you pay other companies
What it is What it does What it costs
Hosting Keeps your website online About $20 a month
Web address Your yourbusiness.com name A small fee once a year
Editing tool Lets you change your own words and photos Free for most small businesses

Your website runs on accounts in your name, so these companies bill you directly. None of this money goes through us, and you always see exactly what you pay.


Edit it yourself

Want to change your own words, photos, or hours without waiting on us? We set up an editing tool in your name, connect it to your website, and show you how to use it. It is a one-time add-on to any website.

Editable Content
Add-on
$600
+$400 one time
Founding rate

Change what is already on your pages: words, photos, hours, menus, services, and posts. Includes a walkthrough and a short how-to guide.

Page Builder
Add-on
$1,200
+$800 one time
Founding rate

Everything in Editable Content, plus the ability to add brand-new pages yourself using building blocks designed to match your site. Whatever you add will still look like your business.

How it works with each website
Website Editable Content Page Builder
Launch +$400 Not offered on a one-page site
Grow +$400 +$800
Scale Included +$400 upgrade

Founding rates shown. The editing tool runs on Sanity, a trusted service, and we set it up on its free plan in your name. For most small businesses, there is nothing extra to pay.

After launch

Your website should not be forgotten the day it goes live.

Many web designers hand over the website and move on. Then a form stops working, a link breaks, or your hours change, and nobody notices until a customer does.

Care is our monthly help plan. We keep your website working and up to date, and when you need something you cannot do yourself, you call us instead of figuring it out alone.

Care is optional and separate from your website price. Pick a plan based on how often you expect to make changes, not on which website you bought.

Every Care plan includes

  • Changes you send us, up to your monthly hours
  • We watch for broken links and forms, and fix security problems
  • Regular backups, and we restore your site if something goes wrong
  • Help with your editing tool, and fixes if an edit breaks something
  • Answers within one business day, at no extra charge
  • Your requests go to the front of the line, and extra time costs less

Steady

$100/mo$150
1 hour a month

For websites that rarely change. A seasonal menu, new hours, or a new photo now and then.

Active

$200/mo$300
2 hours a month

For businesses that make changes often. Events, specials, and new services.

Partner

$300/mo$450
4 hours a month

For businesses that count on their website to bring in work. New sections and steady improvements, not just upkeep.

Not included: new pages, redesigns, or new features. Those are quoted separately.
Cancel anytime with 30 days' notice. Your website stays yours either way.
Pay for a full year up front and get two months free.
Already have a website?

Fixes and updates for pre-existing sites

Not ready for a new site? We can fix what is broken and make the changes you need on the one you have. Every job starts with a Site Review, so you see a price for each fix before we touch anything.

Site Review

We go through your site page by page and give you a written report covering what is broken, what is at risk, and a set price for each fix. You decide what gets done and when.

$150
Credited toward a new site if you build with us within 90 days
Fixes from your review Set price Each item is quoted on its own, so you can do the urgent ones now and save the rest for later.
Changes as you need them $85/hour One-hour minimum per request, then billed in 15-minute steps.
5 hours, paid ahead $375 That is $75 an hour. Use it within 90 days.
10 hours, paid ahead $700 That is $70 an hour. Use it within 90 days.

Nothing you spend with us is wasted. If you decide on a new Mainline site within 90 days, your Site Review comes off the price, and so does part of what you have spent on fixes. Your review also holds a Founding Partner spot for you during those 90 days.

We back up your site before making changes, and you keep every login. Work on online stores, payments, and plugin updates is quoted separately. Care plans are for sites we build. Founding rates apply only to websites we build, so the prices in this section are our standard prices.

Ask About a Site Review


About the pricing

Questions people often ask.

Does my Care plan have to match my website package?

No. A one-page website that changes often might need Partner, and a large website that rarely changes might only need Steady.

If I can edit my own website, why would I want Care?

The editing tool lets you change what is on your pages. Care covers everything else: new kinds of sections, things that break, and the weeks you are too busy.

What does the founding rate lock in?

Your lower price on your website, the editing tool, and Care, for as long as you stay with us. It is a permanent discount, not a limited-time deal.*

*Founding rates apply only to websites we build for you, not to fixes or updates on a pre-existing site.

Can I add the editing tool later?

Yes, for the same price. It is quicker to set up while we are building your website, so let us know early if you think you will want it.

Can I upgrade to a bigger package later?

Yes. You only pay the difference, at your founding rate.

Do you work with businesses outside Jacksonville?

Yes. We work with small businesses in all 50 states, and everything is done remotely. If you would like to meet in person, we can travel for a fee.

What if my project does not fit any package?

Custom websites start at $1,500. Tell us what you need and we will give you a clear quote.

Our promise

We grow with you. Not from you.